Parlantino
– 2020

Brand Identity
Brand Strategy
Packaging Design
Illustration

Tuscan wine meets augmented reality.

Parlantino is where Tuscan wine meets augmented reality. Using an app you can scan the wine label and watch Dante (the Tuscan winemaker), come to life in 3D format.

I produced a brand identity that was bold and unconventional to reflect this new way of experiencing Italian wine, developing a fun, retro yet modern look with hand-drawn illustrations.

The main illustration of Dante was not only key to the label’s design but also acted as a blueprint for 3D modelling in the app development stage.