I’m a designer and illustrator who bridges strategic thinking with the joy of drawing. I build brands that connect with people; grounded in purpose, and alive with personality.

For over eight years I’ve worked across agencies, in-house teams and as a freelancer, helping clients large and small shape their visual identities and digital experiences. I’m comfortable in English, Italian, and French, and my dual nationality (English–Egyptian), along with time spent living in Cairo, London, Venice, Bordeaux, Florence, and Vlorë, gives me a broad cultural lens that informs my work.

What sets me apart? I love incorporating illustration at every stage, from quick sketches to full brand systems, because I believe the best design has a human touch. Whether it’s a hand-drawn icon or a custom texture, those joyful details make a brand more memorable.