Notable
– 2023

Brand Identity
Website Design
UX Design
Content Development

Creating change in the NFT space.

Notable is the world’s first e-NFT (experience NFT) platform that invests in other people’s careers by leveraging blockchain technology. 

I was approached to repackage the brand, creating a look and feel that was youthful yet sophisticated.

The brand’s logomark plays an inherent role in the brand identity. Whether it’s a creator or brand connecting with a fan or customer, or the links that exist on blockchain, the two curved shapes, forming an ‘N’ represent connection. The arc shape is also used as a brand device and frame for text and images. 

The neutral, minimalist and block-like design of the platform seeks to strike a balance between functionality and aesthetic. The colour palette pairs a signature deep blue, for added brand trust, with bright, zingy pops of colour often associated with the ever-changing NFT space.