Tailify – 2023
Brand Identity
Art Direction
Website Design
Print Design
Content Creation
Creative Workshops
Rebranding with BS* in mind.
*Behavioural science
Tailify is an influencer marketing agency powered by behavioural science. I worked as their sole in-house designer evolving their brand and creating a look and feel that is memorable and quirky yet polished. I designed a brand identity, website, marketing collateral, and custom illustrations which showcase their new maturity while maintaining their cheeky and friendly approach.
The central graphic motif is the ‘i’ for influence, taken from the lozenges and circles used to construct the new brand icon. The curved, geometric shapes form a pattern which reflects the connections between people in the ever-evolving creator economy.
The palette has a bright, mint green for highlights and a sophisticated forest green for a more grown up feel. The neutral palette is intentionally minimal to not overshadow the work of Tailify’s own clients; however the expressive and bold palette was created to bring more zing and playfulness to the agency’s social media content and internal collateral.
Leveraging the juxtaposition between grown-up and playful I paired the elegant serif Newsreader typeface with the contemporary and youthful DM Sans sans serif.
